Journey Friday – Seoul

Seoul is a city of thrilling contrasts—where royal palaces sit in the shadows of glass towers, centuries-old neighborhoods buzz beside neon nightlife, and tradition and trend move in perfect sync. It’s a destination that rewards curiosity, whether you’re here for history, food, fashion, beauty, or the global pulse of K-pop culture.

A City Rooted in History

Begin in Seoul’s historic heart, where Korea’s past feels beautifully present. Wander Gyeongbokgung Palace, the grandest of the royal palaces, and time your visit for the changing of the guard. Just nearby, Bukchon Hanok Village offers a quiet stroll through preserved traditional homes, with tiled roofs and winding lanes that feel worlds away from the modern city. Cultural depth continues at Seoul’s many museums, including the standout Leeum, Samsung Museum of Art, where contemporary design meets classical Korean works.

Neighborhoods with Personality

Each Seoul neighborhood tells its own story.

• Gangnam is polished and powerful—think luxury shopping, sleek dining, cutting-edge skincare, and high-fashion energy. Nearby Apgujeong softens the vibe with stylish cafés and people-watching that feels effortlessly chic.

• Seongsu, often compared to Brooklyn, is creative and still a bit undiscovered. Expect indie brands, converted warehouses, experimental cafés, and a cool, local edge.

• Hongdae is youthful and electric, known for street performers, independent music venues, and late-night energy that celebrates creativity.

Food, Shopping & Beauty

Seoul is a global food capital—from humble street stalls in Myeongdong food markets to Michelin-recognized fine dining. Don’t miss elevated Korean cuisine at La Yeon (The Shilla Seoul) or Mingles, where tradition is reimagined with modern flair. Shopping ranges from underground malls to flagship luxury boutiques, while K-beauty experiences—spas, skincare clinics, and cosmetic shopping—are in a league of their own.

When to Visit

• March–May: One of the best times to go, with mild weather and iconic cherry blossoms in bloom.

• June–August: Hot, humid, and rainy—ideal for museums, shopping, and café hopping.

• September–November: Crisp air, colorful foliage, and perfect conditions for hiking and outdoor exploring.

• December–February: Cold with occasional snow; bundle up and enjoy Seoul’s cozy winter charm.

Where to Stay

• The Shilla Seoul: A hillside retreat, elegant and serene—perfect for couples.

• Signiel Seoul: Sophisticated luxury with panoramic city and Han River views from the Lotte World Tower.

• Park Hyatt Seoul: Quiet luxury with stunning skyline vistas.

• Namsan Ambassador Hotel Seoul – MGallery: Contemporary design with scenic river and city views.

• Mondrian Seoul Itaewon: A nightlife-forward stay with rooftop energy and skyline settings.

• Four Seasons Hotel Seoul: Polished, refined, and exceptional for Korean cuisine and service.

Must-Do Experiences

• Take in the city from Namsan Seoul Tower

• Explore the futuristic Dongdaemun Design Plaza

• Visit the DMZ, the historic dividing line between North and South Korea

• Stroll fashion-forward districts and discover Seoul’s ever-evolving design scene

Cruises & Connections

Seoul is sometimes a port stop on 7–14 day cruises through Korea and Japan, with the port about 1–1.5 hours from the city. Cruise lines such as Ritz-Carlton Yacht Collection, Celebrity Cruises, and Oceania often include Seoul as part of broader Asia itineraries.

Getting There & Beyond

Fly into Incheon International Airport (ICN) with direct flights from New York, London, and Mexico City. Seoul also makes a fantastic hub:

• Japan: 2–3 hour flight

• Vietnam: 4–5 hours

• Thailand: 5–6 hours

Before you go, download a translation app like Papago—it’s incredibly helpful and travel-friendly.

Seoul is dynamic, stylish, and deeply meaningful—a place where every day feels like a new discovery. It’s a Journey Friday destination that stays with you long after you leave.